Facebook is winning the 360 platform war, and it’s not even close…

Trying new technology in storytelling is always a gamble and 360 video is not a unique bet.

We’ve seen the likes of Google Glass’ augmented reality, Lytro’s light field pictures and Soundslides fall into disarray as content producers quickly adopted them and users didn’t.

What is critical to the success of these tools — and their widespread adoption — is how well they integrate into the current media consumption landscape and how familiar a user is with navigating the story experience.