360 video, virtual reality, augmented reality — all forms of what I call immersive storytelling.
What is immersive storytelling? Well, it’s nothing new — we’ve been doing it with great novels, monologues, plays and movies for centuries.
With 360 video, a a type of virtual reality storytelling, we can bring our audiences in an enriched environment faster than ever. What used to take minutes, hours or even days for our audience to “buy in” to a story — be it a novel set in a different time/place or a play causing an audience to feel the emotion of the protagonist — engaging our audience has an entirely new set of tools with virtual reality.
So what is it again?
360 video, or spherical video, is the process of capturing video in all directions, including up and down, to create and share an environment to an audience.
But I think Facebook does a much better job defining this:
A 360 video is created with a camera system that simultaneously records all 360 degrees of a scene. Viewers can pan and rotate a 360 video’s perspective to watch it from different angles.
That place can be physical. That place can also be emotional. What makes 360 and immersive storytelling so exciting is we can deliver an experience on a much larger scale than ever before.