Posts in Quoted
Pros and cons of using augmented reality in the newsroom

Augmented reality (AR) has the power to bring a real sense of context to the reader - instead of just showing the aerial photograph, a map, or a satellite image of a particular area, you can offer your audience almost a first-hand experience by showing the details as well as the scale of an object.

"If, for example, you are discussing Lebanese cedars, the famous old trees that are dying out because of climate change, why not to put one in your front yard just to see how large and significant it is?," suggested Steve Johnson, founder of an AR production company SeeBoundless. 

"You know the size of your house or your car. When you put an object next to it, your brain is now processing a contextualised image in relation to what you are already familiar with, as opposed to the size of the screen of a desktop or a smartphone."

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A Year in 360: Lessons from Shooting Spherical Video Across the Globe

It’s not every day you get to experiment with new forms of media. We have seen astonishing new ways to move the camera from drones to gimbals which can push the boundaries of photography and videography. 

We have seen the rise of in-depth podcasts from companies like Gimlet Media change the radio game. And news as a whole has seen drastic changes in distribution from social networks to digital subscriptions. But with 360 video, we had to invent the techniques and write the book ourselves—all while in the middle of trying to produce quality content.

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