Posts tagged News
Pros and cons of using augmented reality in the newsroom

Augmented reality (AR) has the power to bring a real sense of context to the reader - instead of just showing the aerial photograph, a map, or a satellite image of a particular area, you can offer your audience almost a first-hand experience by showing the details as well as the scale of an object.

"If, for example, you are discussing Lebanese cedars, the famous old trees that are dying out because of climate change, why not to put one in your front yard just to see how large and significant it is?," suggested Steve Johnson, founder of an AR production company SeeBoundless. 

"You know the size of your house or your car. When you put an object next to it, your brain is now processing a contextualised image in relation to what you are already familiar with, as opposed to the size of the screen of a desktop or a smartphone."

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Using Drone Photogrammetry for News

News organizations have been pushing technological boundaries for more than a century to deliver content to audiences in new ways that increase understanding of editorial content and the value of the product.

Cost and computing power have historically been the two largest barriers to entry to photogrammetry in news production. However, news producers can now create accurate and detailed maps, objects and tools for audiences to interact with and consume all because of the advancement of consumer cameras, drones and efficient algorithmic photogrammetry software, both locally and cloud based.

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